Building Strong Brands David Aaker PDF 05552eeda

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Building Strong Brands PDF




by David A. Aaker : Building Strong Brands

ISBN : #002900151X | Date : 1995-12-12

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PDF-7de05 | In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed.As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discover… Building Strong Brands


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[Pub.30ACF] Building Strong Brands PDF | by David A. Aaker


Building Strong Brands by by David A. Aaker

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